LF and Co Nutrition Digital Marketing

Marketing Strategy + Communication Planning

We started by developing a detailed marketing communications strategy to better position LF & Co. online.

This included:

Healthcare Marketing strategy
Brand communication planning
Customer messaging refinement
Service positioning
SEO keyword research
Conversion strategy
Content planning
Competitor analysis

The focus was on communicating trust, professionalism, and clarity while making the website easier for users to navigate and convert.

We completed a conversion rate optimisation redesign of the LF & Co. website in Wix to improve user experience, lead generation, and SEO performance.

The project included:

Website redesign and restructuring
Conversion focused layouts
SEO optimised service pages
Keyword targeted blogs
Mobile optimisation
Faster and cleaner user flow
Internal linking strategy
Local SEO implementation

We also completed the full technical setup including:

Google Tag Manager conversion tracking
Google Analytics integration
Google Search Console setup
Google Business Profile optimisation
Backlink building for SEO growth

Before working together, the business faced several digital challenges:

Website not fully optimised for conversions
Limited local SEO performance
Weak keyword targeting structure
Limited tracking and analytics setup
Underutilised Google Business Profile
Lack of strategic content planning
No strong backlink strategy
Limited video content presence

The clinic already had excellent services and strong client care, but the online systems needed refinement to better support growth.

Website Redesign + SEO

The goal was to improve the overall online experience, strengthen SEO performance, increase conversion rates, and position LF & Co. as a leading nutrition and gut health clinic in the Illawarra.

We worked closely with Laura to build a complete digital marketing system focused around Healthcare Marketing, local SEO growth, conversion optimisation, content creation, and long term authority building.

The end result was a cleaner, more strategic digital presence that is now generating stronger rankings, improved website performance, and more visibility across key search terms.

Professional Content Creation

To strengthen the overall brand presence, we organised both photo and video shoots for the clinic.

We captured:

Professional staff photos
Lifestyle imagery
Clinic content
Educational video content
Social media content
Website video content
YouTube video assets

This gave LF & Co. a premium content library that could be used consistently across the website, social media, blogs, YouTube, and future campaigns.

Authentic visuals helped build trust and made the brand feel more approachable and professional online.

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We implemented a complete Healthcare Marketing strategy designed around long term SEO growth, stronger conversions, and increased local authority.

Solutions included: