Duck In Heaven
Marketing for Wollongong Restaurant
We delivered a complete restaurant digital marketing transformation for Duck in Heaven, cleaning up a broken digital presence and turning it into a strong, high-performing growth system.
Website Rebuild and SEO Foundation
Duck in Heaven had an outdated website that did not rank for any search terms and failed to clearly communicate their brand.
We rebuilt their website using WordPress and Elementor with clear messaging, strong structure and SEO optimisation, resulting in major growth in web traffic and search visibility.
We also implemented Google Analytics, Google Search Console and Google Tag Manager to track performance and guide growth.
Google Business and Local Search Optimisation
Their Google Business Profile was a mess, showing different addresses across the internet, damaging trust and preventing them from appearing in searches.
We fully cleaned, optimised and rebuilt their Google Business presence, then aligned their name, address and phone number across local business directories and listings.
This consistency helped push Duck in Heaven into top positions in major Google Maps search results, dramatically improving visibility and discovery.
Content Creation, Photography and Videography
They previously had no professional imagery or video, making it hard for customers to trust or visualise the experience.
We captured high quality venue, food and brand imagery along with professional videography to showcase atmosphere, dishes and dining experience across website, ads and social platforms.
Social Media Recovery and Rebuild
Their original social media was hacked and inaccessible, leaving them with no control or communication channel.
We rebuilt their social presence from scratch, creating a new structured, brand aligned and growth focused platform.
Advertising Performance, Google and Meta
We launched targeted Google Ads campaigns that performed strongly, driving high intent traffic and bookings.
We also launched Meta advertising campaigns which delivered strong reach, engagement and customer acquisition.
Reputation and Review Strategy
We implemented a review filtering and generation system designed to encourage satisfied customers to leave positive feedback, strengthening trust, credibility and ranking signals.
All in all, we transformed what was a completely broken digital presence into a structured, high performing marketing system.
https://duckinheaven.com.au/
Outdated Website and No Search Visibility
Their website was old, unclear and did not rank for any relevant search terms.
Broken Google Business Presence
Inconsistent addresses across the internet caused confusion and prevented the business from appearing in searches or Maps results.
Confusing Messaging
Brand communication across platforms was unclear and inconsistent, confusing potential customers.
No Professional Content
No quality photography or video existed to showcase the venue, food or experience.
Lost Social Media Access
Their social media had been hacked, leaving them with no control over their online presence.
Overall Digital Marketing Was Broken
Website, SEO, listings, content, ads and reputation were all unstructured and underperforming.
How we helped grow their restaurant with digital marketing.
Built Clear and High Performing Website
We rebuilt their WordPress Elementor website with strong communication, clear structure and SEO optimisation, dramatically increasing traffic and rankings.
Cleaned and Optimised Google Presence
We fixed their Google Business profile, corrected listing inconsistencies and aligned their business information across the web, pushing them into top Google Maps rankings.
Created Professional Brand Content
We captured high quality food, venue and brand photography and videography to build trust and visual appeal.
Rebuilt Social Media Presence
We created and structured a brand new social media platform after the original was hacked.
Launched High Performing Ads
Google Ads and Meta Ads campaigns both performed strongly, driving traffic, visibility and bookings.
Implemented Review Growth System
We set up a review strategy to generate consistent positive reviews and strengthen trust signals.
Result
Stronger brand clarity, major increase in search visibility, improved Google Maps ranking, consistent traffic, strong advertising performance and a fully rebuilt digital presence through strategic restaurant digital marketing and marketing for restaurants.
