Tree Services Digital Marketing

We delivered a complete tree services marketing solution for O’Brien’s Tree Services, helping strengthen their digital presence and generate consistent, high quality leads across Canberra and surrounding areas.

Marketing Strategy and Growth Planning

We developed a structured digital marketing plan focused on improving website performance, increasing organic reach through SEO and generating leads through targeted paid advertising.

Website Design and User Experience Improvements

We redesigned key website pages including the homepage and Tree Services page to improve clarity, usability and conversions.
Clear calls to action, improved layouts and responsive design ensured a smooth browsing experience across both mobile and desktop.

Dedicated landing pages were also created for advertising campaigns, focused on conversion optimisation and performance.

Search Engine Optimisation and Technical Improvements

We conducted a full SEO and technical audit addressing structure, performance and search accessibility.
Issues such as broken links, slow loading pages, duplicated headings and crawl errors were resolved.
Meta titles, descriptions, header tags and image alt text were optimised to improve rankings and search visibility.
FAQ schema was implemented to improve rich results and search presence.

Content Creation and Local SEO Growth

We created and updated location specific pages targeting local service areas and published regular blog content to strengthen search visibility and attract targeted traffic.

PPC and Google Ads Campaign Management

We launched and continuously optimised Google Ads campaigns targeting high intent keywords related to tree removal and tree services.
Campaigns were refined through bid management, ad copy improvements, landing page optimisation and negative keyword targeting to maximise ROI and lead quality.

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