Social Media vs. SEO: Why SEO Pays the Bills
Social Media vs SEO: Why SEO Pays the Bills
Social media gets all the attention. It’s fun, flashy, and full of likes and follows. But when it comes to actually growing your business and bringing in steady leads? SEO is what gets the job done.
The Shiny Appeal of Social Media
Platforms like Facebook, Instagram, and LinkedIn are great for showing off your work and building a following. Sharing before-and-after shots, a behind-the-scenes moment, or celebrating a big win can definitely turn heads. But here’s the catch, those moments are short-lived. Social media is great for building awareness, but it rarely leads to consistent, ready-to-buy customers.
SEO Attracts People Who Are Ready to Book
Most people scroll through social media to kill time, not to hire a tradie. They might like your post, but that doesn’t mean they’re about to book in a renovation or call for a quote.
SEO, on the other hand, connects you with people who are actively looking for what you do. When someone jumps on Google and types in “best plumber in Wollongong” or “local electrician near me”, they’re looking to take action, and SEO helps make sure your business is right there in front of them.
So, What is SEO?
Search Engine Optimisation (SEO) is about making your website easier to find on Google. It’s all about organic visibility, showing up where people are searching, without paying for ads.
Here’s how it works:
On-page optimisation: Writing content that matches what people are actually searching for.
Quality content: Making your pages easy to read, useful, and packed with the right keywords.
Technical SEO: Making sure your website runs fast, is mobile-friendly, and easy for Google to crawl.
Local SEO: Setting up and maintaining your Google Business Profile so locals can find you quickly.
Link building: Getting other trusted websites to link to yours (which tells Google you're legit).
Analytics: Using tools to track how your site’s performing and where your traffic’s coming from.
Why SEO is Worth the Investment
It lasts: A great blog or optimised page can keep bringing in leads long after you hit publish.
Better conversions: People who find you via search are often ready to buy, not just browse.
Local reach: Target customers in your area, where it really counts.
More bang for your buck: SEO has long-term ROI without the ongoing ad spend.
Trust factor: Ranking high in search results makes you look more credible and professional.
The Tools We Use To stay on top of SEO
We use a bunch of handy tools:
Google Analytics – Tracks who’s visiting your site and what they’re doing.
Google Search Console – Spots and fixes website issues that might affect your rankings.
Google Business Profile – Helps you appear in local search results and on Google Maps.
Semrush – Great for keyword research and keeping an eye on the competition.
Google Trends – Shows what people are searching for right now.
Majestic – Tracks backlinks to your website and helps build your authority.
Most of these are free, and when used right, they give you a full picture of how your site’s performing, and where to improve.
SEO + Social Media = The Dream Team
We’re not saying forget social media. It’s still a big part of your online presence. Use it to show off your brand’s personality, build trust, and guide people to your site. But once they get there, make sure your website is built to convert, that’s where SEO comes in.
At the end of the day, social media might get you noticed, but it’s SEO that gets you booked. Want more customers, more leads, and more long-term growth? Put your time and money where it counts, in your website and search rankings.If you’re not sure where to start, we’re here to help. Get in touch with the team at Pro Marketing Australia and we’ll make sure your site’s doing the heavy lifting.
